Mar 16, 2021Making the App Social— Building airasia ChatThis is article covers a part of the product strategy that shaped the engagement and growth plans of airasia. This should be a good reference point for both traditional and tech companies. So let’s get right into it. When I joined airasia back in 2019, I was tasked with a…Chat5 min readChat5 min read
Published in Tokopedia Product·Apr 9, 2019Product Strategy for Indonesia 101One of the things in my mind when I moved to Jakarta 18 months back from Bangalore, was understanding a few basic tenets of building great products in Indonesia. Every product manager goes through research, Usability Testing, A/B Testing to conceptualise and build great products. These processes help us identify…Indonesia5 min readIndonesia5 min read
Apr 9, 2019Work Culture in Indonesia 101Back in 2017, Clive Thompson wrote an article for WIRED whose headline is still stuck in my mind: “The Next Big Blue-Collar Job Is Coding”. Not only my peers from university, who were expected to be working in this field but also most people I know from my hometown who…Indonesia5 min readIndonesia5 min read
